Nestlé extends its sharing bag line-up

21 January, 2011

Nestlé Confectionery has added Milkybar Giant Buttons, Rolo and Smarties to its sharing bag range.

And the company’s entire sharing line-up has been given new packaging that features “love to share” branding and improved resealability. It is being showcased in a £2 million TV campaign for Milkybar Giant Buttons.

IRI figures for the year to December 4 show the sharing bag category to be worth £788 million, up 9% on the previous year.

“The new look will have greater shelf stand-out and will increase the sharing appeal of the products,” said Nestlé UK trade communications manager Graham Walker.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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