Whisky Shop goes digital

21 January, 2011

The Whisky Shop is planning a UK-wide TV ad campaign next Christmas following the success of its Scottish campaign this year.

The spirits specialist ran a terrestrial TV ad in Scotland for one month over Christmas, principally aimed at generating extra online sales.

“Web sales experienced a massive increase in Scotland,” said chain owner Ian Bankier.

“Our business is still weighted there at Christmas time and it had a huge?hit in terms of our sales there. It was successful and we are looking at doing the same again next year, or something similar in terms of a big marketing thrust at Christmas.”?Bankier said the business could not afford a UK-wide terrestrial campaign, but that a digital TV campaign, which would cost around the same as the terrestrial campaign in Scotland, was among the options he was considering.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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