More hail the cider Wassailing tradition

21 January, 2011

The National Association of Cider Makers has said Wassailing rituals, which take place this month in apple orchards across the West Country to ward off evil spirits and encourage the good ones, are becoming more popular among consumers.

Spokesman Simon Russell said: “The tradition of Wassailing is a wonderful part of our heritage. There is a growing interest in taking part.

“It is linked to the resurgence of cider and the wish to know more about where our food and drink is from.

“Apple grower and cider workers are not only upholding a countryside tradition but also adding interest to the modern success story of cider.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter