Bland beer banned says new brewer

21 January, 2011

Cheshire’s newest brewery – Blue Ball, based in Runcorn – has opened its doors for business.

Business partners Matt Riley, founder of the Home Brew Supermarket, and Alex Haycraft who was a brewer in the USA for 12 years, set up the brewery to create flavoursome beers.

Riley said beer enthusiasts were becoming bored and disillusioned by the blandness of what is generally available. “Beers built to be cheap, inoffensive, and drunk by everyone the world over – beers that taste just like one another, created by accountants,” he said.

The Runcorn brewery is based in the industrial unit next door to Riley’s Home Brew Supermarket, a home brew shop with more than 3,000 products on its shelves.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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