Relentless unleashes sugar-free variant
Published:  21 January, 2011

Coca Cola Enterprises has added a sugar-free style to its Relentless energy drink and has revamped the packaging for the whole range.

Relentless Libertus contains 20 calories per 50cl can and has the same caffeine, taurine and B vitamin levels as Relentless Origin.

The launch coincides with the introduction of sub-brand names and new-look packaging across the entire range. Relentless Juiced Tropical has been renamed Immortus and Juiced Berry is now named Devotion.

The Relentless brand is being backed by a 2011 marketing campaign that includes sponsorship links with music festivals, action sports and motor sports.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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