Limited edition pack for Tiger

27 January, 2011

Tiger Beer has launched a limited edition four-pack featuring an image from a new digital ad for the brand.

The ad is the second phase of the beerís Know the Not Known campaign, while the pack is the first of three limited-editions that will appear during 2011.

Both ad and pack will appear from February.

As well as online activity, there will also be ads in Clash, Dazed & Confused, Empire and other lifestyle magazines.

Tiger will also feature on all the advertising space at Londonís Old Street Tube station for two weeks from February 14.

The advertising features a QR code which consumers can zap with a smartphone to be taken to the brandís Facebook page.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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