Limited edition pack for Tiger

27 January, 2011

Tiger Beer has launched a limited edition four-pack featuring an image from a new digital ad for the brand.

The ad is the second phase of the beerís Know the Not Known campaign, while the pack is the first of three limited-editions that will appear during 2011.

Both ad and pack will appear from February.

As well as online activity, there will also be ads in Clash, Dazed & Confused, Empire and other lifestyle magazines.

Tiger will also feature on all the advertising space at Londonís Old Street Tube station for two weeks from February 14.

The advertising features a QR code which consumers can zap with a smartphone to be taken to the brandís Facebook page.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter