Cider brand uses Facebook to find stars of next ad campaign

31 January, 2011

Cider brand Jacques is using Facebook to recruit the stars of its next ad campaign.

Brand owner Heineken UK has launched a Facebook page in which it is appealing for brand ambassadors to spread its “naturally styled” message.

The competition will close on February 23 and a team of independent judges will choose the top 10 entrants, after which Jacques Facebook fans will vote for their three winners.

The chosen three will win the opportunity to star in the new Jacques ad campaign for 2011, appearing in magazines including Look and Glamour. The winners will also receive an outfit from River Island, designer make-up, magazine subscriptions and VIP tickets to events including the Jacques Townhouse and London Fashion Week.

Assistant brand manager Gillian Graham said: “Style shouldn’t be just about what you wear, but how you wear it. We are looking for true Jacques advocates who will epitomise the brand and have the right attitude and ability to report on the latest beauty products, clothing styles, trends and accessories that a Jacques girl about town should have.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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