Molson Coors buys ale brewer Sharp's
Published:  02 February, 2011

Molson Coors has bought the acclaimed Cornish ale brewer Sharp’s.

The move is a significant move for the American brewer’s UK arm, whose previous incarnation Coors Brewers all but abandoned the ale market in favour of a lager marketing strategy in the early 2000s.

Since then, it has done a U-turn and championed speciality beers in the form of Kasteel Cru and Blue Moon, put new investment into ale brands including Worthington White Shield, and led moves to bring women into the beer market through its Bittersweet Partnership.

It also relaunched the Caffreys keg and canned ale brand last year.

Sharp’s was founded in 1994 and has won acclaim for its modern twists on traditional British beer styles, and built its Doom Bar into a major force in the cask ale market in the southern half of England.

Molson Coors UK chief executive Mark Hunter said Doom Bar had “the potential to become a truly extraordinary brand”.

Sharp’s managing director Nick Baker added: “It was important to us to know how Molson Coors will manage Sharp’s and its plan to invest in developing the brewery and the Doom Bar brand is spot on.”




Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter