Mozart samples for Adnams shops

07 February, 2011

The Mozart liqueur brand is planning a series of tastings in Adnams Cellar & Kitchen stores.

Distributor Mangorve is also trailing the use of self-service in-store consumer sampling units.

The in-store tastings take place in the three weeks leading up to Easter and follow a successful programme of similar events before Christmas.

Distributor Mangrove said outlets sold as much as 85 bottles per day in the Christmas tastings, with total sales of 1,500 bottles over three weeks.

Adnams buyer Caroline Fox said: “Sampling activity has allowed us to create huge staff and consumer enthusiasm for the brand and allows the product to speak for itself.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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