Alcohol-related death toll drops

04 February, 2011

The number of deaths related to alcohol has begun to fall, with a 4% decline during 2009, according to figures released by the Office for National Statistics.

There were 8,664 alcohol-related deaths during the year, a drop from the peak of 9,031 in 2008.

The fall represented a reduction from 13.6 deaths per 100,000 people in 2008, to 12.8 per 100,000 in 2009.

About two-thirds of the deaths recorded in 2009 were men.

“It is encouraging to see a drop in alcohol-related deaths but the fact that thousands of people are still dying from alcohol misuse shows we must not rest on our laurels,” said Chris Sorek, chief executive of alcohol awareness charity Drinkaware.

“It is imperative we change people’s attitudes and behaviours towards alcohol to avoid the drinkers of today turning into the alcohol-related death statistics of tomorrow.

“Although a slight drop in average weekly consumption of alcohol, particularly among 16 to 44-year-olds, is a step in the right direction, we mustn’t get complacent about how much more work there is to do to help people drink less.”

Market Monitor page 11




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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