Wolf Blass offers instant cash win?

04 February, 2011

Wolf Blass is giving away £200,000-worth of cash prizes in its latest neck tag promotion.

The eye-catching tags will carry codes, with hundreds of instant-win £1,000 cash cards and cases of premium Wolf Blass wines up for grabs.

The Treasury Wine Estates brand said consumers would be attracted by the simplicity of the promotion – once they have bought a promotional bottle they just enter the code at wolfblassplatinumclub.com/instantwin to find out if they have won.

Customer marketing manager Suzanne Maddison said: “Our neck tag promotions always prove popular and we expect the platinum cash card to be no exception.

“There are hundreds of winning codes, so consumers have a genuine chance of landing a fantastic prize they can make use of straight away. We are expecting a high sales increase on promotional bottles so would encourage retailers to take the opportunity to stock up and put them on prominent display.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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