Wolf Blass offers instant cash win?

04 February, 2011

Wolf Blass is giving away £200,000-worth of cash prizes in its latest neck tag promotion.

The eye-catching tags will carry codes, with hundreds of instant-win £1,000 cash cards and cases of premium Wolf Blass wines up for grabs.

The Treasury Wine Estates brand said consumers would be attracted by the simplicity of the promotion – once they have bought a promotional bottle they just enter the code at wolfblassplatinumclub.com/instantwin to find out if they have won.

Customer marketing manager Suzanne Maddison said: “Our neck tag promotions always prove popular and we expect the platinum cash card to be no exception.

“There are hundreds of winning codes, so consumers have a genuine chance of landing a fantastic prize they can make use of straight away. We are expecting a high sales increase on promotional bottles so would encourage retailers to take the opportunity to stock up and put them on prominent display.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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