Wolf Blass offers instant cash win?

04 February, 2011

Wolf Blass is giving away £200,000-worth of cash prizes in its latest neck tag promotion.

The eye-catching tags will carry codes, with hundreds of instant-win £1,000 cash cards and cases of premium Wolf Blass wines up for grabs.

The Treasury Wine Estates brand said consumers would be attracted by the simplicity of the promotion – once they have bought a promotional bottle they just enter the code at wolfblassplatinumclub.com/instantwin to find out if they have won.

Customer marketing manager Suzanne Maddison said: “Our neck tag promotions always prove popular and we expect the platinum cash card to be no exception.

“There are hundreds of winning codes, so consumers have a genuine chance of landing a fantastic prize they can make use of straight away. We are expecting a high sales increase on promotional bottles so would encourage retailers to take the opportunity to stock up and put them on prominent display.”

Bookmark this

Site Search


Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know