Ayes have it in latest McEwan’s TV ad

04 February, 2011

McEwan’s ale is launching a Valentine-themed TV push in Scotland that continues the tone the brand established in October – with “aye” being the only spoken word in the ad.

The new ad features a marriage proposal between a couple enjoying the beer in a bar.

Another new 10-second commercial has a football theme and will air around televised matches. The 30-second ad that was launched last year will also be re-screened throughout February.

The ads will appear across STV, Channel 4 and Five in Scotland, and form part of a wider marketing campaign in Scotland by Jygsaw Brands, which is responsible for UK sales and marketing of McEwan’s.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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