Ayes have it in latest McEwan’s TV ad

04 February, 2011

McEwan’s ale is launching a Valentine-themed TV push in Scotland that continues the tone the brand established in October – with “aye” being the only spoken word in the ad.

The new ad features a marriage proposal between a couple enjoying the beer in a bar.

Another new 10-second commercial has a football theme and will air around televised matches. The 30-second ad that was launched last year will also be re-screened throughout February.

The ads will appear across STV, Channel 4 and Five in Scotland, and form part of a wider marketing campaign in Scotland by Jygsaw Brands, which is responsible for UK sales and marketing of McEwan’s.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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