Ayes have it in latest McEwan’s TV ad

04 February, 2011

McEwan’s ale is launching a Valentine-themed TV push in Scotland that continues the tone the brand established in October – with “aye” being the only spoken word in the ad.

The new ad features a marriage proposal between a couple enjoying the beer in a bar.

Another new 10-second commercial has a football theme and will air around televised matches. The 30-second ad that was launched last year will also be re-screened throughout February.

The ads will appear across STV, Channel 4 and Five in Scotland, and form part of a wider marketing campaign in Scotland by Jygsaw Brands, which is responsible for UK sales and marketing of McEwan’s.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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