Tiger packs take on limited-edition look

04 February, 2011

Tiger Beer has launched a limited-edition four-pack featuring an image from a new digital ad for the brand.

The ad is the second phase of the beerís Know the Not Known campaign, while the pack is the first of three limited editions that will appear in 2011. Both the ad and pack will be rolled out in February.

As well as online activity, Tiger will advertise in Clash, Dazed & Confused, Empire and other lifestyle magazines.

The brand will also feature on all the advertising space at Londonís Old Street Tube station for two weeks from February 14.

The advertising features a quick-response barcode that consumers can scan with a smartphone to be taken to the brandís Facebook page.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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