Guinness named official Six Nations beer

04 February, 2011

Guinness has signed a deal to be the official beer partner of rugby unionís RBS Six Nations.

The Diageo stout brand had partner deals with the English, Welsh and Scottish set-ups during last autumnís internationals, and is already the official beer of the Irish Rugby Football Union.

The Guinness Six Nations campaign will be fronted by Englandís Lewis Moody, Scotlandís Sean Lamont and Walesí Lee Byrne (pictured above) and will include online video diaries and POS.

ďThe new partnership gives us our largest ever presence in rugby with more than 120 million TV audiences watching the Six Nations,Ē said Guinness marketing director John Roscoe.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle Ė which makes it especially galling that we spend so much time divided over it.

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