Cider fans invited to turn scriptwriter?
Published:  04 February, 2011

Strongbow is asking cider drinkers to help script its forthcoming action movie-themed TV ad.

The brand’s Facebook fans are being invited to submit suggestions for a punchy one-liner to be included in the final script for Lean Mean Fighting Machine, which will be shot next month.

“With nearly 100,000 Facebook fans, we are hoping to attract some great one-liners for our new advertising campaign,” said brand manager Lucy Henderson.

“We hope that offering the opportunity to our Strongbow Facebook fans to come up with the new end line for our advertising will create even more consumer interest and engagement with the brand and bring to life Strongbow’s Hard Graft advertising message.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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