Cider fans invited to turn scriptwriter?
Published:  04 February, 2011

Strongbow is asking cider drinkers to help script its forthcoming action movie-themed TV ad.

The brand’s Facebook fans are being invited to submit suggestions for a punchy one-liner to be included in the final script for Lean Mean Fighting Machine, which will be shot next month.

“With nearly 100,000 Facebook fans, we are hoping to attract some great one-liners for our new advertising campaign,” said brand manager Lucy Henderson.

“We hope that offering the opportunity to our Strongbow Facebook fans to come up with the new end line for our advertising will create even more consumer interest and engagement with the brand and bring to life Strongbow’s Hard Graft advertising message.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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