Smokehead offers Glasgow gig prize

04 February, 2011

Smokehead Islay single malt is teaming up with Visit Scotland to offer a trip to Glasgow as an on-pack competition prize.

The competition is featured on promotional stickers on bottles of the brand, and the prize includes two nights in a five-star hotel, tickets to a gig at the SECC venue, £300 spending money, entry to the Viper Club in the city’s West End, and a bottle of Smokehead.

The promotion follows on from recent music sponsorships by the Ian Macleod Distillers brand.

Marketing director Iain Weir said: “Glasgow has one of the most exciting music scenes in the UK and working with Visit Scotland to promote this is the perfect way for us to build on Smokehead’s growing rock credentials, offering a competition that will really appeal to our target customer base.”?Meanwhile, members of the rock band Sons of Icarus have each been presented with a limited edition bottle of Smokehead Extra Black.

The group received the whisky as part of their prize in the Marshall Ultimate Band Contest, one of Smokehead’s music sponsorships.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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