Walker takes Heineken off-trade role

07 February, 2011

Heineken UK has appointed Doug Walker as head of off-trade customer marketing, with immediate effect.

Walker replaces Heyes, who left the company last November.

He will lead a 20-strong team responsible for marketing brands including Heineken, Foster’s, Strongbow, Kronenbourg 1664, John Smith’s and Bulmers Original.

Walker joins the business from US multinational Newell Rubbermaid, where he successfully launched pen brand Sharpie and the Goody range of hair accessories into the European market.

Prior to that he held senior customer and consumer marketing roles with Mars, Coca-Cola and Nestlé.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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