Walker takes Heineken off-trade role

07 February, 2011

Heineken UK has appointed Doug Walker as head of off-trade customer marketing, with immediate effect.

Walker replaces Heyes, who left the company last November.

He will lead a 20-strong team responsible for marketing brands including Heineken, Foster’s, Strongbow, Kronenbourg 1664, John Smith’s and Bulmers Original.

Walker joins the business from US multinational Newell Rubbermaid, where he successfully launched pen brand Sharpie and the Goody range of hair accessories into the European market.

Prior to that he held senior customer and consumer marketing roles with Mars, Coca-Cola and Nestlé.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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