Cadbury aims to say it with chocolates

04 February, 2011

Cadbury has launched the Say It With Cadbury range, which comprises two brands of boxed chocolates.

The heart-shaped Lots Of Lovely Little Pralines – which is aimed at the Valentine’s Day and Mother’s Day markets – comes in a 50g pack with an rrp of £1 and an 18.7g pack with an rrp of £3.99.

Flower-shaped Lots of Lovely Little Chocolates To Say Thank You comes in the 18.7g size only, with the same rrp as its sister brand. It is aimed at Mother’s Day and as a thank-you gift for “other acquaintances, including friends, family members, colleagues and teachers”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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