Cadbury aims to say it with chocolates

04 February, 2011

Cadbury has launched the Say It With Cadbury range, which comprises two brands of boxed chocolates.

The heart-shaped Lots Of Lovely Little Pralines – which is aimed at the Valentine’s Day and Mother’s Day markets – comes in a 50g pack with an rrp of £1 and an 18.7g pack with an rrp of £3.99.

Flower-shaped Lots of Lovely Little Chocolates To Say Thank You comes in the 18.7g size only, with the same rrp as its sister brand. It is aimed at Mother’s Day and as a thank-you gift for “other acquaintances, including friends, family members, colleagues and teachers”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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