Encore for Mozart in-store tastings

18 February, 2011

The Mozart liqueur brand is planning a series of tastings in Adnams Cellar & Kitchen stores.?The tastings take place in the three weeks leading up to Easter and follow a successful programme of similar events held before Christmas.?Distributor Mangrove said outlets sold up to 85 bottles a day in the Christmas tastings, with total sales of 1,500 bottles over three weeks.?Adnams buyer Caroline Fox said: “Sampling activity has allowed us to create huge staff and consumer enthusiasm for the brand and allows the product to speak for itself.”

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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