Global brings Cheeky V to the off-trade
Published:  18 February, 2011

Global Brands has added VK Cheeky to its range of VK RTDs.?The mixed berry fruit drink will be available from March and joins a range that is in the process of being revamped with a £10 million marketing support programme. VK Cheeky is a pre-mixed version of a Cheeky V cocktail that is promoted in the on-trade.?Brand manager Kate Hodson said: “The Cheeky V cocktail has been consistently popular with our target market for years but a premium, convenient and hassle-free bottled version hasn’t been readily available until now.”

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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