Global brings Cheeky V to the off-trade
Published:  18 February, 2011

Global Brands has added VK Cheeky to its range of VK RTDs.?The mixed berry fruit drink will be available from March and joins a range that is in the process of being revamped with a £10 million marketing support programme. VK Cheeky is a pre-mixed version of a Cheeky V cocktail that is promoted in the on-trade.?Brand manager Kate Hodson said: “The Cheeky V cocktail has been consistently popular with our target market for years but a premium, convenient and hassle-free bottled version hasn’t been readily available until now.”

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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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