Hopping Hare leads the way in Badger’s new look

18 February, 2011

Hall & Woodhouse is to redesign its bottled Badger ale brands.?Hopping Hare will be the first ale to hit the shelves with the new design in March and has also had a change of recipe. The rest of the range will have a makeover later in 2011.?The company said the aim of the redesign was to create more consistency across the range and gain greater product recognition among consumers.?“Hopping Hare is a refreshing 4.4% abv ale. Consumers were looking for a light, crisp, hoppy ale they could enjoy all year round, so we created a new Hopping Hare with a unique hoppy aroma and a well-balanced bitterness,” said brand manager Anna Corbett.

“These qualities make it the perfect partner to most foods, but it’s particularly good with spicy Thai dishes, fish dishes or roast lamb.

“And it’s a perfect beer

to pack into a picnic basket.”?Hopping Hare will be avail­able at Sainsbury’s and Tesco with an rrp of around £1.75.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter