Butcombe gets off-trade launch

18 February, 2011

Bristol’s Butcombe Brewery is expecting a significant sales boost after moving into the off-trade with Morrisons.?Last month the supermarket started selling Butcombe Bitter – already a West Country favourite in draught form.?Butcombe managing director Guy Newell said: “We are currently brewing 25,000 barrels of Butcombe beers a

year – over 7 million pints –

and would expect bottled Butcombe Bitter to add a further 5,000 barrels over a three-year period.

“We are very pleased with the sales figures through Morrisons. This national profile will help the brand attain the increased attention it deserves.”?Morrisons beer and cider buyer Matthew Cain said: “Butcombe Bitter went into 300 stores across the country and sales are growing steadily. For a relatively unknown brand outside the West Country, this is good news for Butcombe, especially in what is a very crowded sector.”?Butcombe Bitter is brewed with Maris Otter malt and a blend of English hop varieties. The bottled product is available in a pack of 8x50cl bottles at 4.5% abv, stronger than the 4% draught version.?Martin Holland has been appointed Butcombe’s first off-trade sales director.

He will develop Butcombe’s national accounts as well as oversee its wholesale and independent business.?




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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