Brothers looks to raise profile

18 February, 2011

Cider producer Brothers Drinks has recruited Cheryl Sheppard as its new consumer marketing manager.?Sheppard replaces Matthew Langley, who left the company last year.?She was previously brand marketing manager at Future Publishing, where she managed brands in print and digital media plus live events.?Sheppard said: “My role is to generate even higher levels of awareness and trial among new audiences who have yet to experience the brand.”

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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