Brothers looks to raise profile

18 February, 2011

Cider producer Brothers Drinks has recruited Cheryl Sheppard as its new consumer marketing manager.?Sheppard replaces Matthew Langley, who left the company last year.?She was previously brand marketing manager at Future Publishing, where she managed brands in print and digital media plus live events.?Sheppard said: “My role is to generate even higher levels of awareness and trial among new audiences who have yet to experience the brand.”

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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