Indie retailers given chance to win a van

18 February, 2011

Lindemanís is offering independent retailers the chance to win a van.?From March 1 until April 21, retailers who buy cases of Lindemanís Bins, Winemakers Discovery and Winemakers Release at a range of cash and carries can enter a draw to win one of three Renault Kangoo 1.5-litre diesel vans.

The prize also includes delivery of the van, six monthsí road tax and the first registration cost. There are also thousands of instant cash prizes ranging from £10 to £50 up for grabs. Entries can be submitted by text or handwritten entry form.?The promotion had been ďconsistently successful in generating a sales uplift for the brandĒ, said Lindemanís senior customer marketing manager Suzanne Maddison.?ďPrevious campaigns have seen a 129% increase in volume sales of Lindemanís throughout the promotional period,Ē she added.?The draw will be running across independent cash and carries as well as Bestway, Batleys and six depots in Northern Ireland.?Participating depots will receive POS material to help support the promotion.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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