Stores urged to put Chile in spotlight
Published:  18 February, 2011

Wines of Chile will be running its Independent Wine Merchant Awards again this September.?To compete, retailers must put Chile in the spotlight throughout September, with in-store displays, tastings, wine dinners and promotions.?The event will coincide with Chile’s national day, September 18.?The competition is open to all independent wine merchants in England, Scotland, Wales and Northern Ireland.?The top four retailers will win an all-expenses-paid buying trip to Chile in January 2012, and will receive £500 towards the cost of the promotion. Ten runners-up will receive £500 each.?Last year’s seven winners – some of whom are pictured above in Chile – recently returned from their trip to the country.?For more details and an entry pack including promotional materials such as posters and neck collars, email info@winesofchile.org.uk before July 21.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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