Raising a glass to Comic Relief

18 February, 2011

Retailers will raise money for disadvant­aged people in the UK and Africa with the seventh Wine Relief project.?This year’s campaign began on February 3 and will culminate with Red Nose Day on March 18. Participants include Marks & Spencer, Waitrose, Majestic, Laithwaites, Booths, Wine Rack and Virgin Wines.?“The concept is very simple,” said Wine Relief spokesperson Gino D’Acampo. “Every time you buy a bottle of wine from the Wine Relief range 10% goes straight to Comic Relief, which helps people in the UK and Africa.”

Jancis Robinson MW, who started the initiative with husband and restaurant critic Nick Lander, said: “Wine Relief provides wine lovers with a delicious excuse to treat their tastebuds, all in the name of charity.”?The selected wines include reds, whites and rosés “to suit every palate and purse”, the organisers say. Marks & Spencer’s Wine Relief selection includes Rockridge Chardonnay at £6.99, Charles Back Barbera at £9.99 and Villiera Barrel Aged Chenin at £10.49. Majestic has included Barbera d’Alba Sucule 2007 Villa Lanata at £9.99, Morgon 2009 Château de Pizay at £8.99 and some vegetarian wines including Pinot Gris 2008 Cave de Turckheim at £8.99.

Since its launch in 1999, Wine Relief has helped to raise £3.8 million for Comic Relief.

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know