Ascella’s organic wines join Ehrmanns

18 February, 2011

Ehrmanns has been named UK agent for Australian producer Ascella Pure Wines, which operates the largest organic vineyard in the Hunter Valley.

The range, exclusive to independent retailers, includes Chardonnay, Semillon, Merlot and Shiraz, each priced £10.99. Ascella Pure Red and Pure White wines will be exclusive to Whole Foods Market in London and will retail for £7.99 each.

Ehrmanns’ Australian brand manager Rachel Herrig said: “We were drawn to Ascella’s dedication to making quality wine, with practices that far exceed the organic certification requirements.”?Winemakers Liz Jackson and Greg Silkman use only natural preservatives, and grapes are regularly tested to ensure airborne chemicals have not contaminated the vineyard.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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