Drinkaware backs school initiative

18 February, 2011

Alcohol awareness charity Drinkaware is to provide funding for a programme promoting health education through sport in Scottish schools.?Jump2it is run by Scottish Sports Futures and delivers health education to 10 to 12-year-olds. The initiative has been launched in 20 schools in high-deprivation areas of Glasgow and is expected be rolled out to the rest of Scotland later in the year.?The Drinkaware funding will support an alcohol-focused interactive basketball board game and DVD that give information on alcohol and its effects.?“Finding new and innovative ways to reach young people with alcohol-related messages and education can be difficult,” said Drinkaware chief executive Chris Sorek. “This initiative has already demonstrated it can make a difference, both with individuals and the wider community.?“It’s imperative we all work together to help children and young people form a responsible attitude to alcohol.”

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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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