Drinkaware backs school initiative

18 February, 2011

Alcohol awareness charity Drinkaware is to provide funding for a programme promoting health education through sport in Scottish schools.?Jump2it is run by Scottish Sports Futures and delivers health education to 10 to 12-year-olds. The initiative has been launched in 20 schools in high-deprivation areas of Glasgow and is expected be rolled out to the rest of Scotland later in the year.?The Drinkaware funding will support an alcohol-focused interactive basketball board game and DVD that give information on alcohol and its effects.?“Finding new and innovative ways to reach young people with alcohol-related messages and education can be difficult,” said Drinkaware chief executive Chris Sorek. “This initiative has already demonstrated it can make a difference, both with individuals and the wider community.?“It’s imperative we all work together to help children and young people form a responsible attitude to alcohol.”

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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