Fourth TV ad for Stella 4%

18 February, 2011

Stella Artois 4% has launched the latest instalment in its series of television ad campaigns.?It shows a dishevelled young man following a woman on to a train and undergoing three transformations as he moves through the carriages – from casually dressed chancer to ticket collector to mustachioed waiter – until he finally emerges as a smooth and dapper gentleman. It carries the strapline “triple-filtered with a smooth outcome”.?The push will be backed by outdoor, cinema and press advertising.

The TV ad’s predecessor, which showed a man playing a number of different pianos, was voted 13th best ad of 2010 in ITV’s top 100 ads of the year.?Stella Artois marketing director James Watson said: “This latest instalment of our triple-filtered, smooth escapades campaign is the fourth in the series and probably our best yet.

“Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4%.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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