Radio ads for V-Kat schnapps

02 March, 2011

V-Kat schnapps is hoping for a sales boost this spring as the result of a new ad campaign on Talk Sport radio.

The burst of 20-second ads includes spots on the new Keys & Gray show. Running from March 7 for four weeks, producer ICB predicts the ads will have a total audience of 3.4 million adults.

The commercials emphasise the mixability of V-Kat, a 22% abv product, which was originally known as Vodkat.

John Mills, managing director of ICB, said: “Talk Sport has enjoyed a huge increase in audience and listening hours recently and now reaches a weekly audience of over 3 million. As such, it is the perfect medium for increasing awareness for V-Kat within this important target group of sports loving adults.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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