AB Inbev UK beer volumes up

03 March, 2011

AB Inbev's full year results for 2010 show beer volumes grew 3.4%, driven by its Budweiser brand.

AB Inbev's full year results for 2010 show beer volumes grew, driven by its Budweiser brand.

A statement issued today (March 3) said: "In the United Kingdom, own beer volumes grew 3.4% in FY10 driven by strong performance by Budweiser with growth in the year of 36.1%.

"Volumes in [the fourth quarter] grew by 2.4% despite poor December weather. Our United Kingdom business achieved market share gains in both the on-trade and off-trade channels, driven by Budweiser's FIFA World Cup sponsorship in addition to continued growth of Beck's Vier in the on-trade."

Stuart MacFarlane, president of AB Inbev UK, said: "This is a good result in a very challenging and competitive market.

"Even the appalling weather at the end of the year didn't stop our growth. We are particularly pleased with the exceptional performance of Budweiser which was helped by its sponsorship of the FIFA Would Cup.

"The continued growth of Beck's Vier is also a reason for us to be proud. Our strong performance in a difficult market demonstrates that quality and a focus on innovation is key to driving this industry forward."

AB Inbev’s group profits for the year grew 28.3% to just over US$5 billion on revenue ahead by 4.4% and beer volumes up 2.1%.

The group saw strong gains for Skol, Brahma and Antarctica in Brazil and Harbin and Budweiser in China.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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