Fee bitters relaunches in EU-sized bottles

04 March, 2011

Fee Brothers is increasing the pack size for its range of bitters to bring it into line with EU standards, and is planning to add to the line-up later in the year.?The New York-based producer will roll out the 15cl bottles – which replace the US-style 11.8cl packs – over the next three months.?Nick Gillett, director of UK agent Mangrove, said: “The pack size has caused some problems with EU governance.

“This change will allow us to fulfil that European demand.?“The pricing has remained the same on a per cl basis, which is great news for our customers.”?Gillett said two new products would be added to the 13-strong range in 2011.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter