Canadian Iceberg heads for the UK

04 March, 2011

A vodka made using water harvested from icebergs is being launched in

the UK.?London-based Signature Lifestyles has taken the UK and European rights to Iceberg, which is owned by the Newfoundland Liquor Corporation

in Canada.?The 40% abv product had a tentative presence at various British trade shows last year but is embarking on a full launch this month.?Off-trade distribution is being targeted at high-end stores and specialist online retailers where it will have an rrp

of £26.99.?Signature Lifestyles was set up by Ali Samli and Goran Svilar as a top-end interior design and table decoration consultancy, and Iceberg is its first move into luxury drinks. It also handles a range of beauty products.?Iceberg is being listed by wholesalers Coe Vintners and Furniss-Roe & Nicholls.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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