Westwood style for limited run Chivas

04 March, 2011

Pernod Ricard’s Chivas Regal whisky brand has linked up with Vivienne Westwood for a limited edition of its 18 Year Old expression.?The whisky was released to coincide with the recent London Fashion Week and the designer’s autumn/winter

2011 show.?Only 2,500 bottles are being produced and a limited number are going into the UK market.?Selfridges, Harvey Nichols and Harrods are all stocking it, with an rrp of £400.?The design features a Union Jack print and a three-piece coat.?“It is really very satisfying to interpret some of my designs in other mediums beyond fashion,” Westwood said.

l Pernod Ricard has posted 7% organic sales growth in the six months to December 31.?Sales in Europe were up 2%, a recovery from a 5% decline in the whole of 2009/10, and growth in western Europe was described as moderate.

The rise was achieved with help from a 4% increase in advertising and promotional spend.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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