Westwood style for limited run Chivas

04 March, 2011

Pernod Ricard’s Chivas Regal whisky brand has linked up with Vivienne Westwood for a limited edition of its 18 Year Old expression.?The whisky was released to coincide with the recent London Fashion Week and the designer’s autumn/winter

2011 show.?Only 2,500 bottles are being produced and a limited number are going into the UK market.?Selfridges, Harvey Nichols and Harrods are all stocking it, with an rrp of £400.?The design features a Union Jack print and a three-piece coat.?“It is really very satisfying to interpret some of my designs in other mediums beyond fashion,” Westwood said.

l Pernod Ricard has posted 7% organic sales growth in the six months to December 31.?Sales in Europe were up 2%, a recovery from a 5% decline in the whole of 2009/10, and growth in western Europe was described as moderate.

The rise was achieved with help from a 4% increase in advertising and promotional spend.




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