Hula Hoops times ad for talent tie-in
Published:  04 March, 2011

A £1 million TV ad campaign has broken for Hula Hoops to support the launch of the brand’s on-pack promotion with TV talent show Britain’s Got Talent.?The ad will encourage consumers to claim a free talent lesson with every pack of Hula Hoops, and features a sousaphone player, a mime artist and Irish dancers.?“The ad reflects the fun personality of the Hula Hoops brand and is designed to encourage consumers to discover and release their talents,” said Helen Warren-Piper, marketing director for bagged snacks at UBUK.?“Retailers should ensure they’re stocked up on Hula Hoops during the promotional period and when the brand is on TV to capitalise on this sales opportunity.”

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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