Coke targets men in new Zero campaign

04 March, 2011

Coke Zero has a new TV campaign based on the theme of “the impossible made possible”.?The ads are being screened during Champions League football matches and comedy and drama shows. They feature a young man who’s forgotten he has a date

being whizzed there just in time by a “SWAT team”.

There is also a cinema version of

the ad, which is aimed at 20 to

40-year-old men.

A 20-second TV treatment of the ad focuses on the core brand message of “great Coke taste, zero sugar”.?A “taste is believing” message will appear on ads on 96-sheet outdoor sites.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter