Coke targets men in new Zero campaign

04 March, 2011

Coke Zero has a new TV campaign based on the theme of “the impossible made possible”.?The ads are being screened during Champions League football matches and comedy and drama shows. They feature a young man who’s forgotten he has a date

being whizzed there just in time by a “SWAT team”.

There is also a cinema version of

the ad, which is aimed at 20 to

40-year-old men.

A 20-second TV treatment of the ad focuses on the core brand message of “great Coke taste, zero sugar”.?A “taste is believing” message will appear on ads on 96-sheet outdoor sites.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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