Kettle recruits Stig to plug new range

04 March, 2011

Kettle Foods has recruited Ben Collins, formerly Stig from TV’s Top Gear, to promote its new Kettle Ridge crisps.?Collins will lead a Dodgem Derby Challenge, a procession of four custom-made dodgem cars that will travel from Wallop in Hampshire to London on March 26.?The Hampshire village has been chosen because the crisps are being positioned as having bold flavours with “extra wallop”.?A Facebook photo competition will invite consumers to “reveal the wallop” with prizes including a place on the Dodgem Challenge.?There will also be Facebook advertising and consumer press competitions.?“We think Kettle Ridge crisps taste like nothing you’ve ever experienced before and wanted to celebrate that with something no one’s ever seen before,” said marketing director Andrew Slamin.?Kettle Ridge comes in four flavours and was launched last July.

Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter