Kettle recruits Stig to plug new range

04 March, 2011

Kettle Foods has recruited Ben Collins, formerly Stig from TV’s Top Gear, to promote its new Kettle Ridge crisps.?Collins will lead a Dodgem Derby Challenge, a procession of four custom-made dodgem cars that will travel from Wallop in Hampshire to London on March 26.?The Hampshire village has been chosen because the crisps are being positioned as having bold flavours with “extra wallop”.?A Facebook photo competition will invite consumers to “reveal the wallop” with prizes including a place on the Dodgem Challenge.?There will also be Facebook advertising and consumer press competitions.?“We think Kettle Ridge crisps taste like nothing you’ve ever experienced before and wanted to celebrate that with something no one’s ever seen before,” said marketing director Andrew Slamin.?Kettle Ridge comes in four flavours and was launched last July.

Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter