Crisp Blend is latest short run Bulmers

04 March, 2011

Bulmers is launching another limited edition bottled cider.?Crisp Blend follows Summer Blend and Red Apple, launched by the Heineken UK brand last year.?The company said the cider was a “blend of traditional cider apples with sharper tasting varieties”.?Brand manager Doug Cook said: “Cider continues to be a hugely popular long alcoholic drink with nearly 3 million more people drinking cider now than five years ago.?“As drinkers become more discerning in their tastes, it is important to create new interest and excitement and the Bulmers limited edition products appeal to those who are looking for something a little different, who want to widen their drinks repertoire.”?Bulmers Crisp Blend will be available in 56.8cl bottles from March 7, and will be supported by through-the-line marketing activity.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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