Crisp Blend is latest short run Bulmers

04 March, 2011

Bulmers is launching another limited edition bottled cider.?Crisp Blend follows Summer Blend and Red Apple, launched by the Heineken UK brand last year.?The company said the cider was a “blend of traditional cider apples with sharper tasting varieties”.?Brand manager Doug Cook said: “Cider continues to be a hugely popular long alcoholic drink with nearly 3 million more people drinking cider now than five years ago.?“As drinkers become more discerning in their tastes, it is important to create new interest and excitement and the Bulmers limited edition products appeal to those who are looking for something a little different, who want to widen their drinks repertoire.”?Bulmers Crisp Blend will be available in 56.8cl bottles from March 7, and will be supported by through-the-line marketing activity.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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