Wines of Germany to push Riesling in UK

04 March, 2011

Wines of Germany is gearing up for a summer of promotion around the country’s most famous grape with the focus on the UK’s first Riesling Week.?The event runs from July 23 to 31 and will see independent retailers encouraged to run customer promotions to highlight Riesling’s versatility, quality and food-matching capabilities.?The best-performing retailer will win £1,000 towards new German wine listings, with £500 for the runner-up.?POS material will be available to help participating retailers.?“With consumers increasingly looking for lighter, aromatic wines, now is the time for the trade to really get behind German Riesling and show everyone what they’ve been missing out on in recent years,” said Nicky Forrest, UK managing director of Wines of Germany.?“We’re looking forward to working with independent merchants to make Riesling Week a real success.”?Shops wanting to get involved should email germanwine@phippspr.com.

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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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