Wines of Germany to push Riesling in UK

04 March, 2011

Wines of Germany is gearing up for a summer of promotion around the country’s most famous grape with the focus on the UK’s first Riesling Week.?The event runs from July 23 to 31 and will see independent retailers encouraged to run customer promotions to highlight Riesling’s versatility, quality and food-matching capabilities.?The best-performing retailer will win £1,000 towards new German wine listings, with £500 for the runner-up.?POS material will be available to help participating retailers.?“With consumers increasingly looking for lighter, aromatic wines, now is the time for the trade to really get behind German Riesling and show everyone what they’ve been missing out on in recent years,” said Nicky Forrest, UK managing director of Wines of Germany.?“We’re looking forward to working with independent merchants to make Riesling Week a real success.”?Shops wanting to get involved should email germanwine@phippspr.com.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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