Portman to retain web advisory role for drinks firms

04 March, 2011

The Portman Group has said it will continue to offer advice to drinks suppliers and retailers on online alcohol marketing as new rules for companies in all types of industry came in this week.?Regulation of marketing communications on company websites and third party web spaces such as Twitter and Facebook

now come under the non-broadcasting rules of the Advertising Standards Authority.?Portman has been policing online marketing for alcohol to make sure children are not targeted, nor irresponsible consumption encouraged, since 2003.?Chief executive David Poley said: “We recognised how important the digital arena would become within the marketing mix.?“We have built up considerable expertise in this area and have provided training

and best practice guidelines for drinks companies.?“The alcohol industry has led the way in regulating itself online and it is imperative that these high standards are maintained.?“That’s why Portman will continue to provide advice to drinks producers on all aspects of online alcohol marketing.”?

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