MARKET MONITOR A graphic guide to the off-trade

12 January, 2007

How much will you spend on drink over the festive season?

Drinks shoppers planned to spend 7 per cent more on drinks this festive season - despite a planned 5 per cent drop in spending on wine, a survey by accountancy firm Deloitte revealed this new year. Consumers across all age groups planned to spend an average of 85.40 per person on drink over Christmas and the new year, compared to 80.10 in 2005. All ages planned to spend less on wine, except for over-65s who planned to spend significantly more - 27.60 per person compared to 21.63 in 2005. "The projected fall in spend on wine probably reflects a perceived reduction in the cost of wine," said Deloitte. Consulting director Tim Wilson said: "Middle-aged drinkers plan to spend the most on wine, more than twice as much as younger drinkers - the 45-64 age group planned to spend 32.26 per person, compared to 15.26 for the 18-24 age group. The focus on money-off promotions on wine may account for the lower spend. Grocers and beverage firms need to consider the impact of their promotions on the 18-24 age group."




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