Saddle up for Grand National chance

12 January, 2007

Grand National sponsor John Smith's is giving ale drinkers the chance to compete in a horse race at the Grand National.

The Scottish & Newcastle UK brand is running a competition to train as an amateur rider before saddling up for a six-furlong flat race at Aintree on April 14. A panel of experts will select 10 apprentice riders who will compete for a share of a £100,000 charity fund.

The competition will run in the Daily Mirror, Daily Record, Ladbrokes betting shops and www.johnsmiths.co.uk.Marketing manager Claire Kennedy said: "The Grand National holds a special place in the hearts of the racing fraternity and the general public, which is why it is nicknamed the People's Race.

"We plan to take this special relationship to an unprecedented level in 2007, giving the ordinary man or woman in the street a priceless opportunity to experience the thrills of Grand National day as a jockey."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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