La Fée to release top absinthes

12 January, 2007

La Fée has expanded its absinthe range with two ultra-premium products to be launched soon.

La Fée X S Suisse and X S Française are wine-based absinthes produced at locations closely associated with the history of absinthe. The products come from Couvet, in the Val-de-Travers region of Switzerland, where absinthe production began in 1792, and Pontarlier, France, the birthplace of French absinthe.

Both are hand-crafted using original recipes and methods.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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