Bottle - glass; glass - bottle

12 January, 2007

Hardys is to launch an all-in-one bottle-glass package, featuring an 18.7cl single-serve acrylic wine bottle sealed by its own acrylic wine glass.

The tamper-proof bottle is opened by a twist-top action, which releases the glass. Hardy's has launched the Shuttle in Shiraz and Chardonnay variants in Australia, and will test the brand in the UK market this March.

Hardys global marketing manager Miriam Leenders said: "We believe the new technology has the potential to redefine how people drink their wines the world over, particularly at sporting and other outdoor events, concerts and performances where glassware is not permitted for safety reasons." The Shuttle has a shelf life of 12 months, the company said.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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