Bottle - glass; glass - bottle

12 January, 2007

Hardys is to launch an all-in-one bottle-glass package, featuring an 18.7cl single-serve acrylic wine bottle sealed by its own acrylic wine glass.

The tamper-proof bottle is opened by a twist-top action, which releases the glass. Hardy's has launched the Shuttle in Shiraz and Chardonnay variants in Australia, and will test the brand in the UK market this March.

Hardys global marketing manager Miriam Leenders said: "We believe the new technology has the potential to redefine how people drink their wines the world over, particularly at sporting and other outdoor events, concerts and performances where glassware is not permitted for safety reasons." The Shuttle has a shelf life of 12 months, the company said.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter