International push for Chivas Regal

12 January, 2007

Chivas Brothers is giving its Chivas Regal Scotch whisky a major marketing push with its first international TV campaign.

Launched initially in China and Greece, the 30-second ad will be rolled out to the UK and other key markets . It is the first campaign to focus exclusively on the 18 Year Old expression, Chivas said.

Directed by Vittorio Sacco, the ad focuses on the "sophisticated indulgence of the brand".

Sophie Gallois, super-premiums brand director, said: "The cues of chocolate, gold, liquid honey and the original contemporary soundtrack all add up to a unique sensual and luxurious experience which will appeal to luxury consumers worldwide."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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