Top Tip

12 January, 2007

It's important to source wines direct, to build up a fantastic relationship with the growers themselves, and of course to select only the best wines through exhaustive research. This results in bottles that you believe in and knowledge that your customers will enjoy them too. Wine is for drinking and it's to be enjoyed, all our efforts are for this purpose.

James Dixon, sales manager, Organico, Ambleside, Cumbria

Are you itching to share the secrets of your success with other retailers, or can you offer pearls of wisdom on how to make money, save time or deal with irritating customers? Just send us your Top Tip and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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