Voucher scam trips up Sainsbury's

26 January, 2007

Sainsbury's has been hit by a scam which saw a "flood" of customers attempting to get discounts on alcohol.

Perhaps inspired by Thresher's pre-Christmas 40 per cent off voucher, an e-mail chain letter circulated across the internet claiming that Sainsbury's was offering free gift vouchers to its shoppers.

The e-voucher PIN codes were only meant to be used once by regular online shoppers with Nectar cards, but hundreds of people repeatedly used the same codes.

One customer, Joe Blackie, told the Mirror he placed seven orders and saved himself 226. His shopping list consisted of 20 crates of beer and lager, five bottles of gin, four bottles of whisky, one bottle of vodka, nine bottles of bourbon and a bottle of cider.

Sainsbury's quickly blocked online orders and froze those not yet delivered, but admits "a few slipped through".

"Some people believed they would get massive discounts, but they soon found out they weren't able to use them," a spokeswoman said.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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