Bud Silver plans to flex its muscles in a man's world

26 January, 2007

Anheuser-Busch has this week launched its first ad campaign for Bud Silver. It will run on national radio, outdoor and supermarket ads and appear in thousands of telephone boxes around the country.

Targeted at men, the strapline is: You Bet I Earned It.

Group brand controller Vicki Kipling said: "We are delighted with the level of national distribution Bud Silver has secured to date. Now it's time to shout about the brand to consumers."

Bud Silver was designed to have a fuller flavour and lower alcohol level than stablemate Budweiser.

The 4.1 per cent abv brew was launched last year and has won listings in all the major UK supermarkets.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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