Bud Silver plans to flex its muscles in a man's world

26 January, 2007

Anheuser-Busch has this week launched its first ad campaign for Bud Silver. It will run on national radio, outdoor and supermarket ads and appear in thousands of telephone boxes around the country.

Targeted at men, the strapline is: You Bet I Earned It.

Group brand controller Vicki Kipling said: "We are delighted with the level of national distribution Bud Silver has secured to date. Now it's time to shout about the brand to consumers."

Bud Silver was designed to have a fuller flavour and lower alcohol level than stablemate Budweiser.

The 4.1 per cent abv brew was launched last year and has won listings in all the major UK supermarkets.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter