Cobra prizes will catch their eyes

26 January, 2007

Cobra Beer has teamed up with BMI and Rough Guides to run an on-pack promotion offering drinkers the chance to win pairs of tickets to European and long-haul destinations, such as Antigua, Barbados and Las Vegas.

The competition will run on 780,000 packs of Cobra Premium, Cobra Lower Cal and Cobra 0.0% from the end of this month, and 100 runners-up will win copies of new book World Party: The Rough Guide to the World's Best Festivals and a case of Cobra beer.

Each promotional pack features a unique reference number, which consumers can enter at www.cobrabeer.com/worldparty to find out if they have won. Every pack also gives shoppers 20 per cent off the book World Party.




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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