Gordon & MacPhail hit the high seas

26 January, 2007

Gordon & MacPhail has teamed up with the Glasgow Clipper crew as race partner in this year's round-the-world yacht race.

The sponsorship deal will allow the drinks company to market its Speyside single malt Benromach brand around the world as well as boost resources for the crew.

Gordon Ritchie, head of clipper projects at Glasgow City Marketing Bureau, said: "As other race partners have discovered, the race enables them to take their brands around the world to new and established markets."

The crew will set sail from Liverpool on Sept 16 and travel to Singapore, Hawaii, Brazil and New York during their 10-month journey.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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