Gordon & MacPhail hit the high seas

26 January, 2007

Gordon & MacPhail has teamed up with the Glasgow Clipper crew as race partner in this year's round-the-world yacht race.

The sponsorship deal will allow the drinks company to market its Speyside single malt Benromach brand around the world as well as boost resources for the crew.

Gordon Ritchie, head of clipper projects at Glasgow City Marketing Bureau, said: "As other race partners have discovered, the race enables them to take their brands around the world to new and established markets."

The crew will set sail from Liverpool on Sept 16 and travel to Singapore, Hawaii, Brazil and New York during their 10-month journey.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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